Not just another “Buy Canadian” campaign. This was a rallying cry for the whole country. Instead of shining a light on themselves, Maple Leaf Foods used their media space to spotlight fellow Canadian brands proudly bearing the “Made in Canada” maple leaf. 

Logan Novak and Dawson Courson cooked up the concept, and we were pumped to jump in behind the lens. Collaborating with such a creative crew turned this into the kind of shoot that makes early call times and gear hauls worth it. 

They dreamed it up, and we were stoked to help turn such a thoughtful idea into something real.