BMO x League of Legends - CMA - Bronze 

Bankable Characters

Gamers hate when brands move in on their space. So, to connect our unique credit card offer with die-hard fans of one of the world’s biggest video games, we became the biggest fan of all.

ECD
Jennifer Rossini

ACD
Hussein Rumaithi
Caleb McMullen


Art Director
Ethan Andrews

Copywriter
Jared Mason

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